Sunday, November 8, 2026 - Manchester United co-owner Avram Glazer has claimed that the club does not depend on positive results on the pitch to maintain its commercial success and enterprise value.
Speaking at Deutsche Bank’s inaugural Sports Investment
Conference in London, the American businessman addressed questions regarding
the correlation between on-field performance and commercial revenue.
Glazer argued that global brands like Major League Baseball's
New York Yankees and the NFL's Dallas Cowboys have sustained high commercial
valuations despite extended periods without winning major trophies. He asserted
that Manchester United's brand strength similarly insulates its financial
performance from fluctuating pitch results.
The comments echo statements made in May 2018 by former
executive vice-chairman Ed Woodward, who told investors that playing
performance does not have a meaningful impact on commercial operations.
"Playing performance doesn’t really have a meaningful
impact on what we can do on the commercial side of the business," Woodward
previously noted.
Glazer's remarks arrive during a tumultuous stretch for the
club. Manchester United recently snapped a nine-match winless streak with a 3-2
Champions League comeback victory over AS Roma at Old Trafford. Despite the
European win, the club remains near the Premier League relegation zone on goal
difference.
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